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NYC CNC Open House with John Saunders

The DEATH of traditional tradeshows?


When you go to a trade-show, do you ever get the feeling that you are being sold to?  If you are like me, I just want to look at equipment and get more information.  A tradeshow provides a chance to see a machine up close, but everyone knows that companies are really there to sell, and just about any machine looks good when new, with a factory pro running it, in an environmentally controlled carpeted showroom.   With the age of social media, there may be a new way to get a realistic perspective on equipment beyond the video.


Our friend John Saunders of Saunders Machine Works, YouTube: (NYC CNC) may just be onto something a bit different.  John is hosting a mini-trade-show or open house so that any of his more than 45,000 YouTube subscribers can see first hand some of the machines working that he uses daily in his videos about metalworking and machining.


John’s YouTube channel is called NYC CNC and he provides his viewers with a first-hand look at some of the problems and solutions of running a small machine shop.  Attendees of his open house will get to see his equipment, making real parts in a real shop, in real-time.  No salespeople, just technicians on hand to answer questions and to demonstrate the machines in a real working environment. 


American Rotary is here in Zanesville, Ohio at John’s shop to help support his efforts and to answer any questions regarding the use of American Rotary Phase Converters which run some of John’s equipment.

As a proud sponsor of John’s Open House, we are giving away our newest phase converter, AI – American Rotary Industrial, to one lucky winner. See our Facebook page for more details! 



Visit John online to learn more about NYC CNC and Saunders Machine Works!

How to Create a Solid American Made Brand

It is increasingly hard to find true American Manufactured products.  So many companies today have a nice American facade, but with products that are imported and re-branded.

American Rotary started in a back bedroom and garage in Illinois, and was born out of the need for a better way to convert single phase power to three phase power.  We needed a phase converter to run a Bridgeport milling machine and a lathe in order to make a large CNC router that could make molds for an airplane we were designing.

Ever since I was a kid, I followed the creations of Burt Rutan (Long-EZ, Spaceship One, Voyager etc.)   Burt not only had a gift for solving flight related problems, but he was also a very passionate opponent of the way the world stifles the creativity and progress of those who wish to challenge it.

In addition to creating an American Made product that brings real value to our customers, there are two driving principles that I attribute largely to Burt Rutan that apply not only to research, but to creating a lasting quality product.

1.  Research should be defined as: “doing something where half of the people say it’s impossible.”, Burt Rutan. This is a great benchmark for creating an outstanding product that performs significantly better than the competition.  Something that re-branded, copies cannot do.

2.  Never Defend!  It is not an engineer’s job to defend what they have done.  The performance of the product wins every time.  I can’t tell you how many times we have made a change to something because one customer had a suggestion.  You can’t do that when you copy what someone else has done and don’t understand the whole system, and you can’t do that when it is made in a factory half way around the world.

Burt Rutan is now retired and is building another innovative aircraft, the way he started, in his garage.  A film company called Antennae films is documenting his latest creation and is funding the film primarily from donations.  This is a rare chance to see behind the scene of one of the our countries greatest visionaries.

Burt Rutan has been an inspiration for true innovation to what we do, and though it is our hope to inspire the same in others, it is only because of those that have come before us.

David Rehm

American Rotary