Tag Archives: American Made

How to Create a Solid American Made Brand

American Made Brand

It is increasingly hard to find true American Manufactured products.  So many companies today have a nice American facade, but with products that are imported and re-branded.

American Rotary started in a back bedroom and garage in Illinois, and was born out of the need for a better way to convert single phase power to three phase power.  We needed a phase converter to run a Bridgeport milling machine and a lathe in order to make a large CNC router that could make molds for an airplane we were designing.

Ever since I was a kid, I followed the creations of Burt Rutan (Long-EZ, Spaceship One, Voyager etc.)   Burt not only had a gift for solving flight related problems, but he was also a very passionate opponent of the way the world stifles the creativity and progress of those who wish to challenge it.

In addition to creating an American Made product that brings real value to our customers, there are two driving principles that I attribute largely to Burt Rutan that apply not only to research, but to creating a lasting quality product.

1.  Research should be defined as: “doing something where half of the people say it’s impossible.”, Burt Rutan. This is a great benchmark for creating an outstanding product that performs significantly better than the competition.  Something that re-branded, copies cannot do.

2.  Never Defend!  It is not an engineer’s job to defend what they have done.  The performance of the product wins every time.  I can’t tell you how many times we have made a change to something because one customer had a suggestion.  You can’t do that when you copy what someone else has done and don’t understand the whole system, and you can’t do that when it is made in a factory half way around the world.

Burt Rutan is now retired and is building another innovative aircraft, the way he started, in his garage.  A film company called Antennae films is documenting his latest creation and is funding the film primarily from donations.  This is a rare chance to see behind the scene of one of the our countries greatest visionaries.

Burt Rutan has been an inspiration for true innovation to what we do, and though it is our hope to inspire the same in others, it is only because of those that have come before us.

David Rehm

American Rotary

Win a Custom Video Documentary on your American Business – From American Rotary

It was a long and cold winter but Spring is finally here! To kick off the season we are taking the months of April and May to showcase companies who make America great by building American made products!

We are excited to kick off our 2014 #WeAreAmericanMade campaign. Throughout the months of April and May, we encourage you to share a photo, video or article about any American Made product which you build, make, create or operate. Post it on any of our social media pages, including; YouTube, Twitter, Facebook, LinkedIn or Google+. We will share your submissions across our social media channels throughout the month, so the earlier you tag your entry the more exposure for your business!

Coming from the Aerospace industry, we are naturally hyper-focused on engineering, but we are also fortunate to be inspired and challenged by an exceptional customer base.

We also recognize that some of the most important engineering challenges are often inspired by our customers who use our products every day.  I am fortunate enough to go out a several times every year and visit with customers, learn what they do, how they use their equipment, how our phase converters work into their work-flow, and just keep that “engineering reality check” up-to-date.

One of the things that keeps American Rotary leading the phase converter industry is the effort we make to know our customers.  Just in 2012 and 2013, we visited and shot video for short documentaries with Bryan Ryan (cabinet maker), Maui Diving (scuba compressors), Jim Levrich (Grain Drying), Maule Aircraft (certified aircraft manufacturer), Wilderness Resort & Waterparks (large water pumps),  Pellet Masters (fuel pellet equipment), Henry Royer (Metal Artist) and many others as can be found on our YouTube channel at: www.youtube.com/americanrotary. These visits alone have driven engineering changes to our product that would just not be possible without those visits and being a part of the daily use and installation of our phase converters.

See our recent video with Henry Royer below:

I sincerely hope you take the opportunity to become a part of our honorary engineering department this year, and even if you don’t use our product, we would love to see what awesome projects you are working on.  I hope to see some of you this year for a video shoot about your product or project weather it be for a hobby or business.

Keep innovating, and remember… keep it “Made in America”


David Rehm
American Rotary