Skip to content

American Rotary Expands Global Distribution of Three Phase Power Converters

American Rotary will offer its industry leading three phase power solutions in partnership with South American distributors

Menomonee Falls, WI, May, 18th, 2015 – American Rotary, the world’s leading manufacturer of three phase rotary phase converters announced it has expanded distribution in Latin America. The company has solidified partnerships with LAERA, Wesco Distribution, Summit Electric, as well as a number of other independent contractors to streamline distribution across South America.


“We are thrilled to join with our Latin American partners to meet the rapidly growing three phase power requirements of the agricultural, industrial, and construction industries.”, Christopher Feavel of American Rotary. “South America is a rapidly expanding market and there is a clear need for reliable, three phase power. Three phase power is the power of choice for many applications. It allows machines to run more efficiently and last longer than machines running on single phase.”

American Rotary has manufactured rotary phase converters in Wisconsin since 1995. Proud of its We Are American Made motto, American Rotary engineers their phase converters to deliver optimum performance. Featuring Variable Impedance Generators (VIT™) and MicroSmart™ Controllers, American Rotary phase converters are designed to be the most powerful and precise rotary phase converter on the market.

Last year, the company expanded its distribution network in Canada in response to growing demand. “With our new partnerships in South America, we can better serve the growing three phase needs of customers throughout the Americas.” David Rehm, CEO of American Rotary. “We are pleased that that our converters are recognized, around the globe, as a powerful and reliable source of three phase power conversion.

Americana Rotary expande Distribución Global de los Transformadores de corriente Fase Tres

Americana Rotary ofrecerá su líder en la industria de tres soluciones de energía de fase en colaboración con los distribuidores de América del Sur

Menomonee Falls, WI, Mayo 18, 2015 – American Rotary, el principal fabricante del mundo de convertidores de fase rotativo trifásicos anunció que ha ampliado su distribución en América Latina. La compañía ha consolidado alianzas con Laera, Wesco Distribution, Cumbre eléctrica, así como una serie de otros contratistas independientes para racionalizar la distribución a través de América del Sur.


“Estamos muy contentos de unirnos a nuestros socios latinoamericanos para satisfacer las crecientes necesidades de potencia de tres fases de las industrias agrícolas, industriales y de la construcción.”, Christopher Feavel de América del Rotary. “América del Sur es un mercado en rápida expansión y hay una clara necesidad, la energía trifásica fiable. De potencia trifásico es el poder de elección para muchas aplicaciones. Permite que las máquinas funcionen de manera más eficiente y duran más que las máquinas que se ejecutan en una sola fase “.

Americana Rotary ha fabricado convertidores de fase rotativos en Wisconsin desde 1995. Orgulloso de sus Somos lema Hecho, ingenieros estadounidense rotarios sus convertidores de fase estadounidenses para ofrecer un rendimiento óptimo. Con Generadores variables Impedancia (VIT ™) y controladores MicroSmart™, convertidores de fase Rotary estadounidenses están diseñados para ser la más potente y preciso convertidor de fase rotativo en el mercado.

El año pasado, la compañía amplió su red de distribución en Canadá en respuesta a la creciente demanda. “Con nuestras nuevas alianzas en América del Sur, podemos servir mejor a las crecientes necesidades de la fase tres de los clientes en todas las Américas.” David Rehm, director general de América del Rotary. “Estamos muy contentos de que de que nuestros convertidores son reconocidos, en todo el mundo, como una fuente de conversión de potencia trifásico potente y fiable.

Cannon Shooting with Richard and Dusty Hicks

At American Rotary, we have the opportunity to connect with customers across the country who create amazing, American made products. Last month, we had the chance to meet up with Richard and Dusty Hicks at the NYC CNC Show. Dusty and his father, Richard, are long time American Rotary customers and invited us out to visit their workshop in Union Mills, Indiana to see what they were working on, including fully functioning, miniature cannons!


Dusty and Richard have an impressive workshop that includes a Bridgeport Mill, a LaBlond Lathe, a CNC machining center, a crane and welder all powered by American Rotary phase converters. Dusty shared, “We don’t have access to three phase utility power and the cost to bring it out to our property is outrageous.”

The Hicks are also running two of our new AI Industrial units to irrigate their fields, driving their farm lease revenue. We also had a chance to visit their forest of impressive black walnut trees. Richard added, “We used to run our irrigation systems on diesel generators, but we’ve found it is more cost efficient to use an American Rotary phase converter.”

Dusty and Richard are both full of entrepreneurial spirit and we had a great time checking out all the new products they were working on. Dusty was experimenting with a number of new projects, including; tractor attachments, chess pieces and our favorite. . . Dusty’s miniature, fully functioning cannons. Check out this video to see these amazing cannons in action!

Big thanks to Richard and Dusty Hicks for having us out to their workshop. We had a great time on our visit.  Seeing the cannon in action was a definite highlight. “I could sit out here and do this all day!”, Christopher Feavel, American Rotary.

If you would like American Rotary to visit your business or home workshop, give us a call or send us an email. We’d love to hear your #WeAreAmericanMade story!

Low Cost 3 Phase Power

Low-Cost 3-Phase Power

by Farm Show Magazine

Gentec American Rotary’s phase converters supply 3-phase power without 3-phase service or cost. Motors wired for 3-phase power, run smoother, draw less power and last longer than single-phase motors, but retrofitting 3-phase service is costly.

“A primary benefit of our converters is that we use VIT generators instead of a 3-phase motor,” says Chris Feavel, Gentec American Rotary. “We provide a true soft-start application and require only a third the starting power of others. We also use a patented microstart controller that provides precise control and monitors voltage every 50 milliseconds. It offers fail-safe features unavailable with other converters. They prolong the life of the phase converter and the equipment it powers.”

Rotary phase converters can be an economical alternative, whether for a single irrigation pump or one or more 3-phase motors in a shop.

“Our phase converters are often packaged with 3-phase equipment by the manufacturer or as part of an OEM application,” says Feavel. “Irrigation equipment companies may build in a phase converter so the equipment can be used with either single or 3-phase power. We also have customers who simply got great deals on 3-phase equipment.”

Gentec American Rotary offers a wide variety of phase converters from the EZ line for home hobbyists and small businesses to the newly introduced AI industrial line. EZ converters range from $297 for a 1-hp unit to $379 for a 5-hp unit.

“Our new AI industrial line is rain, dust and snow proof,” says Feavel. “It operates in temperatures from minus 50 degrees to 120 degrees. It has dust filters, a sun shield, rodent screens, and comes with automated and wireless control options.”


Sizes in the AI line range from 3 hp to 300 hp and start at $879. In all lines, final price depends on upgrades and accessories, such as wireless remote start, internal breakers and delay on/delay off timers.

Gentec American Rotary sells only American-made equipment and offers an extensive warranty and 24/7 customer support and sales.
Phone: 262 402-6400
Toll free: 888 743-6832

Source: Farm Show – 2015 – Volume #39, Issue #2, Page #20